Direction: In making decisions about important questions, it is desirable to be able to distinguish between ''Strong'' arguments and ''Weak'' arguments insofar as they relate to the question. ''Strong'' arguments are those which are both important and directly related to the question. ''Weak'' arguments are those which are of minor importance and also may not be directly related to the question or may be related to a trivial aspect of the question.
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Statement:
Should marketing surveys be stopped?
Arguments:
I. Yes, fake surveys are conducted by ground -level workers.
II. No, it is the day of the consumer.
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- if only argument I is strong
- if only argument II is strong
- if either I or II is strong
- if neither I nor II is strong; and
- if both I and II are strong
Correct Option: B
I is not strong. If the surveys are fake, there is nothing wrong whit surveys per se. If a fault creeps into a method, we should correct the method instead of discarding it. II is strong because in a buyer 's market, you must know the consumer behavior thoroughly to stay ahead of your competitors.
